How Programmatic Advertising Can Monetize Your Podcast
In part 1 and part 2 of this series of posts I wrote about why and how some of the engagement principles used by network...
Tagged: Monetization
When Rapport Turned Into Revenue
Imagine this podcasting scenario. Your show has a sponsor that picks up a healthy chunk of the cost of each episode. This sponsor chose your show because you (by...
Podcast Pricing—A Lesson From Mayweather And Pacquiao
The other day, a colleague of mine questioned my decision for going into podcasting. “You’ll never make money with current podcast prices,” he said. He...
