Now They’re Listening, Now They’re Not
If you’ve been following the latest podcast news you’re no doubt seen this chart. I found this one on Westwood One’s blog. It displays the result...
Tagged: Monetization
Why No One Blocked This Guy’s Ads
Arthur Godfrey was arguably the greatest radio pitchman who ever sat behind a microphone. That’s from Godfrey’s biography in The New York Times. But wait,...
Let’s Give Podcast Listeners What They Deserve
Jesse Lawler had a problem. He found that listening to his podcast, Smart Drug Smarts, was not a simple process. There were
In Podcasters We Trust
Fred Jacobs is one of the leading media consultants in the business. (If you enjoy the Classic Rock radio format drop Fred an email and...
How Audience Rapport Can Monetize You
In part 1, part 2 and part 3 of this series I wrote about monetizing your podcast by (a) leveraging the rapport between talent and audience; and (b) adding your podcast to...
