When Rapport Turned Into Revenue
Imagine this podcasting scenario. Your show has a sponsor that picks up a healthy chunk of the cost of each episode. This sponsor chose your show because you (by...
Tagged: Future of Podcasting
Welcome Radio. Seriously.
(If you haven’t read Part I of this post you might want to start here.) When IBM entered the PC market, Apple ran an ad...
I’m Radio…And I’m Your New Neighbor
One of the biggest challenges facing the growth of podcasting is the lack of transistor radios. (If you’ve only heard rumors about transistor radios, they were like...
Why Rush Limbaugh Shouldn’t Be The Future Of Podcasting
One of my favorite radio analysts, Scott Fybush, recently posted about the on again/off again love affair between Boston’s WRKO and Rush Limbaugh. Break out...
How Podcasters Can Share In The Dough-Re-Me
In a previous post, I described the almost impossible dance steps podcasters have to execute in order to play copyrighted music. While I endorse the music industry’s...
