Why Podcasting Should Thank Jeff Smulyan
My friends in the radio business may not agree with me (again), however I believe AT&T’s decision to activate the FM chips in its Android...
Tagged: Future of Podcasting
In Podcasters We Trust
Fred Jacobs is one of the leading media consultants in the business. (If you enjoy the Classic Rock radio format drop Fred an email and...
How Audience Rapport Can Monetize You
In part 1, part 2 and part 3 of this series I wrote about monetizing your podcast by (a) leveraging the rapport between talent and audience; and (b) adding your podcast to...
How Programmatic Advertising Can Monetize Your Podcast
In part 1 and part 2 of this series of posts I wrote about why and how some of the engagement principles used by network...
Engagement—It Has A Nice Ring To It
In part 1 I talked about the potential value of 1930s and 40s radio commercials to both podcasters and sponsors. These commercials were effective, in large part,...
