Just Say No
Taking my podcast to radio has not made me a fan of failure. But every disappointing moment is also a teachable moment. Even this one.
Taking my podcast to radio has not made me a fan of failure. But every disappointing moment is also a teachable moment. Even this one.
Last week, in the midst of working through a period of prolonged frustration over my radio feature, I came upon an article by broadcast sales trainer Pat Bryson that upset everything.
After taping an ill-fated television special in 1969, legendary disc jockey Tom Donahue said of his co-host, Lloyd Thaxton, “The only thing Lloyd did when he opened his mouth was switch feet.” It took nearly half a century, but now I know what Donahue was talking about.
I wasn’t sure I wanted to hear what people thought about the commercial viability of my radio show. That’s why I waited until the last minute to decide whether I’d take a demo to Las Vegas with me.
The offer to take my podcast to radio seemed too good to be true. And, of course, it was. So why am I trying radio again?