Sounding Board Discover a Story or Create One of Your Own
Regular readers of this blog will know there’s no love lost between me and the current way of distributing podcasts. Podcast distributing? There’s a phrase begging to be redefined. Podcasts aren’t distributed. They’re discovered. And the process resembles a Keystone Kops chase, with people scrambling around iTunes, Stitcher, Spreaker, Libsyn and SoundCloud until they find themselves running in circles. That’s hardly befitting a medium that wants to be taken seriously. Wouldn’t you rather be where your audience is (surely your audience would like that)? If so, this is a great time to be alive.
In this episode, host Jay Douglas takes another look skyward with Dr. Ed Krupp, director of the Griffith Observatory in Los Angeles. As we scan the skies looking for Santa this holiday season, Dr. Krupp paints a fascinating picture of what lies beyond Santa’s sleigh. Listen as Dr. Krupp explains why the heavens are a backdrop for the debt we owe to past and future scientists. It’s another Out Of My Mind Short Story.
In this episode, host Jay Douglas takes another look skyward with Dr. Ed Krupp, director of the Griffith Observatory in Los Angeles. As we scan the skies looking for Santa this holiday season, Dr. Krupp paints a fascinating picture of what lies beyond Santa’s sleigh. Listen as Dr. Krupp explains why the heavens are a backdrop for the debt we owe to past and future scientists. It’s another Out Of My Mind Short Story.
This post is about the most misused word I’ve seen since my wife referred to my writing as cute. The word is bandied about as if it were the magic bullet that will turn your podcast into an overnight sensation. With it, your brand will become the new Coca-Cola. Without it, the new Edsel (look it up). And yet, many of the people using it do so as if to demonstrate they have no idea what it means.
If Thomas Edison, John Gabel and the principals of Automated Musical Instruments Inc. were alive today they’d be rolling over in their graves for what podcasting has done to their invention. As podcasters, we should be more embarrassed than amused. And, we ought to seriously consider this fix.
