How Programmatic Advertising Can Monetize Your Podcast
In part 1 and part 2 of this series of posts I wrote about why and how some of the engagement principles used by network...
Monthly Archive: July 2015
Out Of My Mind—Broadway, Hollywood, Spiders And Your Mirrors (Ep. 003)
In this week’s episode, host Jay Douglas travels from the theater stage to the small screen to the big screen, with a stop in between to look in the mirror.
Out Of My Mind—Episode 3 Show Notes
Performing Your Role as a Theater Audience Member with Christine Cox, House Manager of the Ahmanson Theater in Los Angeles. Christine Cox has been with...
Engagement—It Has A Nice Ring To It
In part 1 I talked about the potential value of 1930s and 40s radio commercials to both podcasters and sponsors. These commercials were effective, in large part,...
When Rapport Turned Into Revenue
Imagine this podcasting scenario. Your show has a sponsor that picks up a healthy chunk of the cost of each episode. This sponsor chose your show because you (by...
